Images of women focuses on looking, being looked at, and the gaze as a means of power. The still-life photographs are made with material cut out from womens’ magazines and advertisements; smiling faces, shiny hair, painted nails..
By cutting, folding, and re-photographing this ordinary editorial and advertising material, suddenly new images emerge.
When cutting out and detaching the original picture from its original context, it challenges both the original image creator’s intentions, and also its consumer’s (the spectator’s) thoughts. The question here is: Who makes and defines the image of a woman? And who profits from it?
The power structures related to gender are visible in the media in a subtle yet obvious way through particular stories and roles. A kind of distortion happens for example when only a certain type of imagery is continuously presented to the audience, validating and strengthening only the certain ideas about femininity and what is acceptable. Images of women is asking for new alternatives to the narrow roles that women have in traditional and popular stories, for example in films and in advertising.
The names of the artworks invite the viewer to imagine a new story for the fictional characters in the artwork, a person who refuses to take seriously the traditional ‘pretty’ and ‘nice’ roles commonly reserved for women.